Search Engine Marketing

Search Engine Marketing to Market Your Business

Is your business hidden in google’s search results? Bunabu can help propel your business to the 1st page. Search engine optimization (SEO) is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. Although it’s the search engines that rank your site, we believe that good SEO is a result of initiatives that provide value for those visiting your site.

Why is SEM important

With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial strategy for increasing a company’s reach.

In fact, the majority of new visitors to a website find it by performing a query on a search engine.

In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.

Search engine marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, search engine marketing is non-intrusive and does not interrupt their tasks.

Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website and to increase your ROI

How We Do It?

Our team of SEO experts will position your site where it can generate the kind of traffic that will convert to paying customers. Our SEO strategies are based on a consultative approach, understanding your audience and goals and using:

  • Keyword Research
  • Competitive Analysis
  • Link Building
  • Local Search Optimization
  • Mobile SEO
  • Shopping Search
  • Video SEO
  • Web Marketing Analytics
  • Reporting/KPIs
  • Our Company Provides SEO Expert Services, Focused on Improving Online Visibility

    What is The Advantage of Paid Search?

    The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you’re looking for. Since you pay per click, and clicks can add up quickly, you can lose money.

    For example, if you pay 50 cents per click and 100 people click the ad per day that will cost you $50 for the day. If you let the ad run for the month, you’ll pay $1,500 for those clicks. The point is to make sure your paid ad not only gets clicks but also those clicks turn into income.

    Search engines aim to deliver exactly what a searcher is looking for. Creating such a well-targeted SEM campaign depends on:

  • Understanding the specific target audience
  • Setting specific goals for the campaign
  • Choosing the right keywords to target
  • Organizing those keywords into focused campaigns and ad groups
  • Writing compelling advertisements
  • Driving traffic to a landing page that delivers the right information and is optimized to convert
  • Where Will My Ads Show Up?

    When you invest in PPC, your ads will display on either or both Google or Bing searches, depending on what you choose. Ads will be displayed around organic search results, as the image below shows:

    SEO Statistics

  • 90% of searchers perform offline follow up with businesses they find online such as calling for information or making a purchase (comscore)
  • 73% of activity online is in one way or another “related to local content” (Google 5/07)
  • 97% of Internet users in the U.S. gather shopping information online. (NPD Group)
  • For every dollar U.S. consumers spend online, another five are going to offline purchases that are influenced by online research (MIT Technology Review)
  • As of 2009, 78.14% of the U.S. population utilizes the Internet. (World Bank, World Development Indicators)
  • 88.1% of US internet users ages 14+ will browse or research products online in 2012 (hubspot)